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Face/Time (Uncut)

by Bill Zam | Posted on: May 1, 2012 5:32 pm - in Zamblings Uncut

“When it’s time to change, you’ve got to rearrange”

 

March 30 was the switchover deadline for the new Facebook Timeline format. Anticipating the cacophony of complaints that accompanies every Facebook release, I used my Timeline to see what people love or hate about the new design. Here’s a sample.

There were comments that were critical and brief:

“Where is the ‘Unlike’ button for Timeline?” –Brian

There were comments that were critical and delivered on the back of an army of dead horses:

“Dear Facebook,
I feel compelled to provide you feedback on your ‘Timeline’ option. Simply put, it sucks. It is visually disturbing and creates a disjointed user experience. Perhaps most importantly, it is an INACCURATE description of what a timeline really conveys. If Steve Jobs were still alive and running your company, the lot of you would be shit-canned for this abomination on the senses. A timeline is a visual representation of time that flows chronologically from the past to the present. More importantly, one that flows along the X-axis of the screen. Since I recognize that most users’ experience will not benefit from a left-to-right scrolling paradigm, at least do not insult the Facebook community by forcing us to scroll up and down, left and right in an attempt to follow some sort of twisted chronology. If you are going to do that, call it ‘Escalators’ and NOT ‘Timeline.’
Science, bitches. Change the name or buy a textbook. Better yet, do both.” –Jay

There were comments from the middle-aged:

“I like the fact that it took me an hour to try to remember all the crap I did the last 50 years, and that my whole life is now captured in the same space as people talking about Angry Birds and what Snooki wore. Makes it more meaningful somehow.” –Tom

…and the Middle Ages:

“What new Timeline?” –Joan, senior citizen

Sorry, Mom, I know you were kidding and I know you know I’m kidding. One of my favorite comments was:

“If the movie Back to the Future had a Timeline page, where would it start?” –Bryan

Since Nike started selling these Air Mags in 2011, I guess this would work.

Not only is it funny, but it also accurately expresses how my Timeline looked after automatic conversion. According to Timeline, I was born, wore feety pajamas on Christmas morning, dressed as Superman for Halloween and drank Busch Light at a college kegger all in 2011. This is ridiculous! Anybody that knows me knows I stopped wearing feety pajamas in 2009.

As for dressing up like superheroes, it's 2012 and we're still working on that.

Obviously these anachronisms occurred because Timeline captures scanned photos according to the date you posted them, not when they were taken. For you readers who are younger than me, there was once a time when pictures had to be developed on paper and we all looked as ugly as whatever was captured in the first snap, without an infinite number of retakes and retouches. For those readers whose vocabulary is not as advanced as mine, an anachronism is the fear of spiders. You’re welcome.

The date stamps can be fixed, which is great for making your Timeline more accurate, or for doing what Facebook users do best: lie. For example, you can eliminate your Members Only jacket phase, or even your entire history with that boyfriend who is currently “In A Relationship” with his cellmate. Or, if you took a snapshot during the Cubs game on a school day, Ferris Bueller, you can simply re-date it for the nearest Saturday. Make sure there’s a day game on the home schedule first.

Here's me with my son and "the flu."

By the time I get around to changing the dates on my pictures, I’ll be deader than MySpace. I understand, however, that there was no easy way around this for Facebook, and at least they gave us the option to revise the postings from our childhood.

Speaking of the days when I actually was a child, instead of just child-ish, one thing I hated about this Facebook update was trying to find the new Privacy settings. I grew up in an age[1] where the stupid thing you just did didn’t end up on the Internet within minutes of you doing it. In fact, you had to wait for somebody to invent the Internet. At the very least, you had a little time for the gossip mill to start up, and for the story to grow into legend before finally festering into a monstrosity of an act that you may or may not have committed.

OK, maybe Rod didn't drink THAT, but he did wear THIS.

Today? Instant video evidence. God help the Millennials. A few of my friends – friends who probably have compromising photos of me somewhere – recently posted an article by Kate Conner titled Ten Things I Want to Tell Teenage Girls, which included some valuable advice about avoiding embarrassment on Facebook. I echo the advice, although the target audience almost certainly won’t take it. Like every generation before them, including mine, they will be too smart to listen and will have to make their own mistakes, albeit more publicly than we ever did.

The biggest thing about Timeline that sticks in my gut is that the feature might as well be called Waistline. Graphically, it’s a top-heavy rendering of every pound I’ve gained in my 40 years. The poor pictures at the bottom have turned from portraits to landscapes from being crushed by the pictures above. That’s about all I have to complain about so far, but we all know this won’t be the end of it. Consider this comment:

“I love thinking about a moment six months in the future (not yet on my Timeline) when I see all the people whining about Timeline today, still using Timeline.” –Bryan

I can definitely see that comment coming true. Mark Zuckerberg and friends have survived all of their customers’ outcries so far, but if they’re not careful with their dramatic changes, generations from now the following comment won’t be sarcastic:

“What’s Facebook?” –Sean

So now you know what I hate about the new Facebook Timeline. But what do I love?

“Getting my friends to write my column for me. ‘Like.’” –Bill Zam


[1] “Stone.”

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Tags: anachronism, Back to the Future, Brady Bunch, complain, complaint, critique, Facebook, Facebook redesign, Facebook Timeline, Facebook upgrade, feety pajamas, Ferris Bueller, Kate Conner, kegger, Mark Zuckerberg, Members Only, memories, Millennials, privacy, review, social network, Superman, Ten Things I Want to Tell Teenage Girls, timeline, Waistline, When It's Time to Change, whine

Face/Time

by Bill Zam | Posted on: May 1, 2012 5:30 pm - in Zamblings

“When it’s time to change, you’ve got to rearrange”

 

March 30 was the switchover deadline for the new Facebook Timeline format. Anticipating the cacophony of complaints that accompanies every Facebook release, I used my Timeline to see what people love or hate about the new design. Here’s a sample.

There were comments that were critical and brief:

“Where is the ‘Unlike’ button for Timeline?” –Brian

There were comments that were critical and delivered on the back of an army of dead horses:

“Dear Facebook, I feel compelled to provide you feedback on your ‘Timeline’ option. Simply put, it sucks. It is visually disturbing and creates a disjointed user experience. Perhaps most importantly, it is an INACCURATE description of what a timeline really conveys. A timeline is a visual representation of time that flows chronologically from the past to the present. More importantly, one that flows along the X-axis of the screen. Since I recognize that most users’ experience will not benefit from a left-to-right scrolling paradigm, at least do not insult the Facebook community by forcing us to scroll up and down, left and right in an attempt to follow some sort of twisted chronology. If you are going to do that, call it ‘Escalators’ and NOT ‘Timeline.’
Science. Change the name or buy a textbook. Better yet, do both.” –Jay

There were comments from the middle-aged:

“I like the fact that it took me an hour to try to remember all the crap I did the last 50 years, and that my whole life is now captured in the same space as people talking about Angry Birds and what Snooki wore. Makes it more meaningful somehow.” –Tom

…and the Middle Ages:

“What new Timeline?” –Joan, senior citizen

Sorry, Mom, I know you were kidding and I know you know I’m kidding. One of my favorite comments was:

“If the movie Back to the Future had a Timeline page, where would it start?” –Bryan

Since Nike started selling these Air Mags in 2011, I guess this would work.

Not only is it funny, but it also accurately expresses how my Timeline looked after automatic conversion. According to Timeline, I was born, wore feety pajamas on Christmas morning, dressed as Superman for Halloween and drank Busch Light at a college kegger all in 2011. This is ridiculous! Anybody that knows me knows I stopped wearing feety pajamas in 2009.

As for dressing up like superheroes, it's 2012 and we're still working on that.

Obviously these anachronisms occurred because Timeline captures scanned photos according to the date you posted them, not when they were taken. For you readers who are younger than me, there was once a time when pictures had to be developed on paper and we all looked as ugly as whatever was captured in the first snap, without an infinite number of retakes and retouches. For those readers whose vocabulary is not as advanced as mine, an anachronism is the fear of spiders. You’re welcome.

The date stamps can be fixed, which is great for making your Timeline more accurate, or for doing what Facebook users do best: lie. For example, you can eliminate your Members Only jacket phase, or even your entire history with that boyfriend who is currently “In A Relationship” with his cellmate. Or, if you took a snapshot during the Cubs game on a school day, Ferris Bueller, you can simply re-date it for the nearest Saturday. Make sure there’s a day game on the home schedule first.

Here's me with my son and "the flu."

By the time I get around to changing the dates on my pictures, I’ll be deader than MySpace. I understand, however, that there was no easy way around this for Facebook, and at least they gave us the option to revise the postings from our childhood.

Speaking of the days when I actually was a child, instead of just child-ish, one thing I hated about this Facebook update was trying to find the new Privacy settings. I grew up in an age [Stone] where the stupid thing you just did didn’t end up on the Internet within minutes of you doing it. In fact, you had to wait for somebody to invent the Internet. At the very least, you had a little time for the gossip mill to start up, and for the story to grow into legend before finally festering into a monstrosity of an act that you may or may not have committed.

Today? Instant video evidence. God help the Millennials. A few of my friends – friends who probably have compromising photos of me somewhere – recently posted an article by Kate Conner titled Ten Things I Want to Tell Teenage Girls, which included some valuable advice about avoiding embarrassment on Facebook. I echo the advice, although the target audience almost certainly won’t take it. Like every generation before them, including mine, they will be too smart to listen and will have to make their own mistakes, albeit more publicly than we ever did.

The biggest thing about Timeline that sticks in my gut is that the feature might as well be called Waistline. Graphically, it’s a top-heavy rendering of every pound I’ve gained in my 40 years. The poor pictures at the bottom have turned from portraits to landscapes from being crushed by the photos above. That’s about all I have to complain about so far, but we all know this won’t be the end of it. Consider this comment:

“I love thinking about a moment six months in the future (not yet on my Timeline) when I see all the people whining about Timeline today, still using Timeline.” –Bryan

I can definitely see that comment coming true. Mark Zuckerberg and friends have survived all of their customers’ outcries so far, but if they’re not careful with their dramatic changes, generations from now the following comment won’t be sarcastic:

“What’s Facebook?” –Sean

So now you know what I hate about the new Facebook Timeline. But what do I love?

“Getting my friends to write my column for me. ‘Like.’” –Bill Zam


[1] “Stone.”

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Tags: anachronism, Back to the Future, Brady Bunch, complain, complaint, critique, Facebook, Facebook redesign, Facebook Timeline, Facebook upgrade, feety pajamas, Ferris Bueller, Kate Conner, kegger, Mark Zuckerberg, Members Only, memories, Millennials, privacy, review, social network, Superman, Ten Things I Want to Tell Teenage Girls, timeline, Waistline, When It's Time to Change, whine

Bill Zam is promoting his Facebook article. (Uncut)

by Bill Zam | Posted on: April 1, 2009 8:39 pm - in Zamblings Uncut

What’s on your demented mind?

That’s the question Facebook, my evil master, demanded I break my concentration to answer when I started writing this column. If you’re like my wife, who is blissfully ignorant of all things online and thinks the site is called “MyFace,” perhaps that statement doesn’t mean anything to you. It’s more likely, however, that you are one of the 175 million users that are intimately familiar with the unstoppable addiction of social networking. I’ll bet you’re Facebooking right now.

If the use of Facebooking as a verb didn’t strike you as funny, it’s already too late for you.[1] You’re contributing to the 3 billion minutes spent, 18 million statuses updated and 4 million fan pages fanned each day (Source: Facebook). You’re an online junkie wanting to be loved, openly befriending near-strangers (Source: Me). Consider this your Internetvention.

If you don’t quit now, humanity is doomed, because Facebook no longer just wants to know what you’re doing – it wants to know what’s on your mind. Facebook was frightening enough as ubiquitous stalkerazzi, capturing our every move…now it’s inside our heads! The machines are taking over, and neither Arnold Schwarzenegger nor Christian Bale can stop them.

It’s clear from recent postings that many feel Facebook’s new look represents the apocalypse (just like their last devastating software upgrade), and yet detractors choose the site itself to speak out. Still, I’ll take the angry protest status update over what has become an almost vegetative process. I am lucky to know several clever people who treat their status as a venue for entertainment, but a dreadfully high percentage fill the screen with Mark Twain-quality quotes like, “Glen is at work” or “Stacy is sleeping.” If you really are sleeping, Stacy, can’t you dream up a better status? Let us know when you start Twittering so we can stay informed each time you roll over! My favorite status goes something like this: “Krista is in HAWAII for 10 days! Booyah!!!” That’s when I change my status to “Bill is robbing Krista’s apartment without fear of interruption! w00t!”

Facebook has privacy filters, but some people don’t. The level of trust is insane. The company recently took heat for changing its Terms of Service to give itself ownership of property uploaded by its users, including photos. Good thing you got all your slutty bachelorette party pics uploaded in time for that rule! I’m not saying you should limit your creativity to a driver’s license photo, but perhaps that picture of you passing Michael Phelps the bong was ill advised. Sure, you can trust your friends, but can you trust your Friends? Friends with a capital “F” no longer means the people you care about most, or even Chandler and Joey. It means Facebook Friends. The meaning of the word and the number of people it represents differs drastically by generation.

If you’re in your teens, you probably have no idea what I’m talking about right now (or ever). Everybody you know is also on your Friend list. Today’s newborns are being issued Facebook logins at the hospital with their Apgar scores. (Now teens definitely don’t know what I’m talking about.)

In your twenties? You can probably remember a time when you actually had to Send a Drink to somebody before you Poked them. With social networking, you don’t even have to know the person. Through hundreds of available applications, you can also Throw a Snowball, Punch somebody, or go on a Mafia Wars killing spree. It’s a scary thought that our nation’s mobsters won’t even leave their desks to put a body in the trunk any more. How long before all of our activities are virtual and we turn into the chair-riding chubbies from WALL-E?

Thirty-plus Facebookers, check your Friends’ profile photos: we’re almost there. Facebook is not just for building new relationships; it’s for catching up with former acquaintances and ex-lovers to determine which ones are fatter, grayer and balder than you.

My wife doesn’t realize the irony of her “MyFace” misnomer. The truth is that much of the over-30 crowd does not show their own faces. Why? We’re huge. Some people post a photo of their children because they are truly proud of them. Some simply can’t upload an image of themselves because even a compressed .jpg file is too much (waist)bandwidth for the Facebook servers to handle without crashing.

Don’t gasp, you hypocrite! The Germans had a phrase for deriving pleasure at the expense of others’ misfortune: Schadenfreude[2]. These days we call it Facebook.

It used to be that you had to attend high school reunions to once again gather with your old crew and belittle your classmates. Today, you can do it from the privacy of your own home. Most Athletic has become Most Pathetic! Most Likely To Succeed has become Most Likely to, well, Suc. And that girl that stood you up for the homecoming dance? I bet she’s an aging hag with bad teeth and…click…oh, DAMN[3]. She still looks incredible. Not to worry, she’s probably a divorced, shamed criminal…click…Hmm…happily married with children and running a million dollar company that benefits the environment? Even online, there is always somebody cooler than you. Better add some slackers to even it out. Corky McHalitosis, Bill Zam has added you as a friend on Facebook. Childish? Hell, yeah. Facebook is a fantastic place to connect with dear old friends, but it’s also the world’s largest junior high school. Clique here to sign in!

Aside from the weight, I must admit that there is growth in a good way. I have rekindled friendships with people I truly cared about and thought I would never see again. I have become Friends with people I knew for years, but never really knew. Facebook claims that it “gives people the power to share and makes the world more open and connected,” and I do appreciate some of the unlikely associations. Like a college keg party, Facebook can be a great equalizer. Each one of us can be a brain, an athlete, a basket case, a princess and a criminal.[4]

So what are you doing right now? If you liked this article, I hope you’re changing your status to, “I am recommending Bill Zam’s Facebook article at zamblings.com.” I tease the shallow, but the truth is that the original reason I signed up for Facebook was to promote my writing. What can I say? I’m an online junkie wanting to be loved, openly befriending near-strangers. With your help, I’ll have 175 million visitors before the next soul-crushing software update.


[1] If nothing in this column strikes you as funny, please e-mail your credit card number to bill@zamblings.com and I will refund your money.

[2] Literally, “scrotum foot.” Literally, I’m a complete liar.

[3] (, Baby)

[4] If you don’t recognize this Breakfast Club quote, you might as well not even exist at this school. Check it out after you finish looking up Apgar on Wikipedia.

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Tags: Apgar, breakfast club, Facebook, Facebook update, Facebook upgrade, Facebooking, friends, lame Facebook status, MyFace, MySpace, old friends, Poke, privacy, reunion, schadenfreude, social network, social networking, status, technology, Terminator, WALL-E

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